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Sign Up | Contact Us | 1.877.669.7683 | PUCT Certificate #10157 |
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Electricity Company Reviews, TX |
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| Potentia Energy's Focus on Customer Service Featured in Leading Industry Publication |
May 10, 2011 – Houston, Texas – Potentia Energy's unique business model was featured in Energy Choice Matters, a leading energy industry publication. Transcript is available below and at http://www.energychoicematters.com/stories/20110510g.html:
"Since first enrolling customers in the summer of 2009, Potentia Energy has grown its ERCOT book by emphasizing customer service and transparency, as the family-run REP is seeing its high-touch approach drive referrals and customer retention.
Potentia was recently awarded a 2011 Winner of Distinction Award by the Houston Better Business Bureau. Potentia said that it was the smallest and youngest of about five REPs honored by the BBB.
Anis Charania, CEO of Potentia Energy, told Matters that given the nature of the retail electric business, where an intangible commodity is resold, Potentia sees customer service as essential for adding value and differentiating Potentia in the market.
Notably, Potentia audits 100% of all of its customer bills. Charania called accurate billing and payment processing a fundamental right to which customers are entitled, and has thus devoted resources to ensure accuracy.
All Potentia executives have customer-facing responsibilities integrated into their duties, Charania added, to ensure that the company always has its "ears to the ground."
Additionally, Charania stresses transparency and simplicity in presenting products to customers. This includes making the flat monthly customer charge easy to identify and understand (which is credited back in full for usage above 1,000 kWh), and including a comprehensive list of non-recurring TDU charges in its Terms of Service, rather than only "routine" charges such as Move-In, etc.
The informed and satisfied customer base built through such an approach has resulted in Potentia having zero formal complaints at the PUCT.
More importantly, it has also driven customer acquisition. Nearly one-quarter of enrollments are unsolicited customer referrals, which do no result from any formal referral program but rather word of mouth.
Potentia's retention rate is also above 90%.
Despite its high-touch approach, Potentia is still able to be among the lowest priced REPs in the market for comparable products, with its 12-month fixed rate typically among the five lowest fixed offers.
Aside from customer referrals, Potentia uses a variety of methods for customer acquisitions, including brokers and similar indirect channels. Potentia will be focusing on expanding its broker relationships in the near-term, particularly with respect to commercial sales.
Charania started Potentia as a vehicle to retain the talent of his five children (who hold a variety of positions at the REP), and not lose them to Wall St. As such, Potentia is pursuing strategies for long-term success in ERCOT, and is not seeking to simply flip the book."
Source: Energy Choice Matters |
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| Potentia Energy Honored by the Better Business Bureau as 2011 Winner of Distinction |
May 5, 2011 – Houston, Texas – Potentia Energy, a Texas retail electricity provider, was awarded the 2011 Winner of Distinction Award by the Better Business Bureau at the BBB Award for Excellence luncheon. The BBB recognized Potentia’s extraordinarily high commitment to ethical business practices, overall excellence in customer service, and quality in the workplace. Potentia first began serving customers in 2009 and was the youngest electricity provider to be given this honor this year.
"Potentia Energy is humbled and extremely honored to receive an award of this magnitude from the Better Business Bureau,” said Anis Charania, CEO of Potentia Energy. “Potentia is one of the few family-owned electricity companies in Texas and we believe our success and growth can be attributed to our family-style customer service. Potentia intends to be here for generations to come; therefore we stay away from risky business strategies and maintain transparent business practices."
Potentia Energy was founded in 2009 and quickly established itself as one of the fastest growing retail electricity companies in Texas. Potentia has since become a company that is known for its distinctive approach to customer service, billing accuracy, and contributions to the community.
Sehr Charania, Anis' daughter and Manager at Potentia stated, "Treating our customers like family is non-negotiable at Potentia – we are delighted that we have been recognized by the Better Business Bureau as a leader in delivering one-on-one, personal customer service and maintaining high customer satisfaction reviews. Every employee at Potentia lives and breathes this philosophy and this award is a tribute to our team’s hard work and dedication to this effort."
For more information on how Potentia Energy can provide you with Power For Life® with the family advantage, visit www.PotentiaEnergy.com. |
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| Potentia Sponsors the South Asian Chamber of Commerce Gala |
October 9, 2010 – Houston, Texas – The South Asian Chamber of Commerce (SACC) held their 17th Annual Chairman’s Gala at the Crowne Plaza Hotel on October 9th, 2010. Potentia Energy sponsored this non-profit organization with the mission of providing leadership that will help create regional economic prosperity and success for its members. The keynote speaker, Swami Parthasarathy, spoke about the need to maintain a well balance lifestyle within our work, personal, and spiritual lives, which reflected the theme for the evening. Other notable attendees included Judge Ed Emmett of Harris County and many other local visionaries. The Chamber’s mission has recently expanded to include supporting the business relationships between South Asian entrepreneurs and professionals with the broader Houston community – Potentia is a proud sponsor of these efforts and wishes the SACC much success in the future.
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| Supporting Our Community |
August 23, 2010 - Sugar Land, Texas – Come join Potentia Energy's team to support the BAPS Walkathon! Community involvement is integral part of Potentia Energy and our values are based on a commitment to serve, not only our customers, but also our community at large. BAPS Charities will be holding its 11th annual walkathon benefiting American Diabetes Association, Children’s Cancer Hospital at M. D. Anderson, Shriners Hospital for Children, and Stafford MSD Education Foundation on Sunday, August 29th, 2010 from 8 am to 12 pm at Sugar Land Town Square. Money raised at this event will provide significant contribution to the fight against diabetes and cancer and will also have a lasting impact on the education and well-being of our youth. For more information please visit: http://www.bapscharities.org/services/community/walkathon/2010/houston.htm
If you are interested in joining Potentia’s walking team, please contact us at: contact@potentiaenergy.com or write on our Facebook wall at www.facebook.com/PotentiaEnergy
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| Potentia Launches New Website |
May 10, 2010 - Houston, Texas – Potentia Energy (http://www.PotentiaEnergy.com) has launched its next generation website, featuring more ways for consumers to interact with the company. The new website is streamlined to showcase Potentia’s lineup of energy plans and to provide convenient access to information, such as easy-to-use rate comparison tools and an informative blog.
The site’s homepage welcomes visitors with bold new colors, a clean uncluttered design, and images with featured content centered on Potentia’s mission of empowering consumers, promoting green initiatives, and strengthening our communities.
Potentia’s goal is to provide visitors with an attractive content developed and written with energy customers’ needs in mind. While offering rich content already, Potentia is focusing on adding more information to update customers with the latest happenings in the energy industry.
“We named our company Potentia after the Greek phrase actus et potentia referring to a positive aptitude that is to be realized in the future. As a company, we are committed to this promise and are actively and continually trying to improve ourselves to better serve our customers” said company Chairman, Anis Charania.
In addition to providing an information platform for Potentia’s customers, the website is also offering more ways for consumers to follow the company, including Facebook, YouTube, and Twitter. Potentia hopes to interact with its end users to ensure that their needs are fully met. Potentia also offers traditional ways to stay connected, including an email list to deliver the latest news directly to customer’s inboxes.
For further information, contact us at 1.877.NOW.POTENTIA or by email at contact@potentiaenergy.com. |
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The Most Affordable Retail Electricity Provider in Fort Worth, Texas.
At Potentia Energy, our goal is to be your Power for Life for many generations to come. We invite you to explore our website to learn more about Potentia Energy and our principles of simplicity, honesty, and trust. See how we apply these principles through our products and services every day and discover why we are rated by many as one of the best retail electricity providers in Fort Worth, Texas. If you have any questions or need more information on our affordable & cheap electric supply rates in Fort Worth, Texas, feel free to call us at 1.877.NOW.POTENTIA (669.7683) or email us at contact@potentiaenergy.com
As the leading Fort Worth retail electricity provider, we are here for you – day and night. You can also look through our Frequently Asked Questions to find out how we structure our products, to learn more about our affordable & cheap electric supply rates in Arlington & Fort Worth, Texas, to see a sample bill, and much more!
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